Which Type Of Marketing Equates To "Keeping Promises" When Marketing In The Service Industry?

ane. With respect to advertizement expenditures and market share which of the following is to the lowest degree likely to be true?

· New brand require higher spending to reach a minimum level of exposure needed to touch on buy habits.

· New brands with a small-scale marketplace share spend proportionally more for advert and sales promotion than those with a large market place share.

· The relationship betwixt ad expenditures and sales is best described every bit linea r.

· Beyond a certain level of advertising spending, diminishing returns set in.

2. A company chooses multiple retailers to sell their products, but not all retailers that bear this type of product carries this brand. This is an example of:

· Franchising distribution.

· Selective distribution.

· Intensive distribution.

· Exclusive distribution.

3. In considering long-term allocations of promotional dollars, where is the virtually money spent?

· Trade promotions.

· Consumer sales promotions.

· Public relations.

· Consumer media advertising.

iv. Of the following, which is least accurate about using a Recency-Frequency-Monetary (RFM) CRM assay?

· RFM identifies the nigh profitable customers.

· RFM identifies and ranks best customers.

· RFM identifies customers by and large likely to purchase again.

· RFM identifies how recently and oftentimes customers need to run into an advertisement to make an impact on their behavior.

5. Matching the manufacture average spending on advertisement all-time describes the:

· Render on investment method

· Per centum of sales method

· Arbitrary method

· Competitive parity method

half dozen. Leader pricing attempts to:

· Price product at odd numbered corporeality to stimulate need

· Packet product together for auction

· Concenter customers to a store then they cab be baited to buy a different, more expensive product from that product category instead.

· Attract customers to a store so they will buy other products in addition to the magnet product.

7. Which of the post-obit scenarios would most likely result in y'all keeping your same market place share with profit staying low?

· Our firm maintains promotions, while our competitors cutting back on theirs

· Both our firm and our competitors maintain the same level of promotions

· Our fir, cuts dorsum on promotions, while our competitors maintain their same level

· Both our firm and our competitors cut dorsum on promotions

viii. Toys-R-Us is offering a costless video game for customers who spend $100 in ane store visit. This is an example of which type of sales promotion?

· Sweepstakes

· Coupon

· Premium

· Contest

9. Marginal assay contends that nosotros should continue to increase advertising spending if:

· The increase cost is more than the incremental marginal return

· The increase cost is equal to the incremental marginal render

· The increase toll is less than the incremental marginal return

· The increment cost is less than the cost of guitar hero Metallica

x. Conveying well-known brand names that are more than expensive than the average brands the store carries and then that consumers see a greater price difference between the competing products is one example of:

· Unit pricing

· Selling against the brand

· The exponential innovation strategy

· Bait pricing

eleven. Also known as undercover marketing, this is an attribute of marketing in which an audition is not enlightened that they are being marketed to:

· Viral marketing

· Public marketing

· Stealth marketing

· Guerilla marketing （游击行销）

12. The best example of internal factor of toll would be:

· Consumer demand for your product

· Economic system

· Marketing objectives

· Competition

xiii. Suppose there were 100,000 households with a Goggle box in a urban center and a particular show had a rating of five.0 in that city. If it toll $500 for an advertizement on that show, what would exist the CPM?

· $v

· $100

· $2,000

· $ii,500

14. Of the following, which is not characterized every bit a logical function of the distribution channel?

· Negotiating

· Sorting

· Storing

· Physical distributing

15. In the communication process, the stage later on the bulletin is sent where the analysis and interpretation of the language and symbol sent by the source takes place is all-time known as:

· Noise

· Feedback

· Decoding

· Encoding

xvi. Which of the following is the best example of a flexible (variable) pricing strategy:

· Paying a monthly gym membership fee and and then paying for boosted classes you take

· A car dealership offer unlike models of a automobile at different price points

· Buying a printer for you estimator and needing to buy the print cartridges for that model

· In-state students pay lower tuition than out-of-state students

17. Pap john's pizza runs an ad that states that they use the freshest ingredients possible while too stating that Domino'south pizza freezes many of their ingredients. This best exemplifies:

· Comparative ad

· Pioneering advertising

· Competitive advertising

· Institutional advert

18. Of the post-obit, which chemical element of the promotional mix offers the least control over its message content?

· Sales promotions

· Personal selling

· Public relations

· Ad

19. Of the following which best exemplifies the concept of displaced sales?

· Sales that would have taken identify regardless of the sales promotion

· Sales that were the result of purchases past non-regular buyer

· Sales that occurred because sales displays were located side by side to the product on auction

· Sales that occurred equally the result of the sales promotion building traffic in the store

20. MKT300 industries sells video games to retailers for$30. Full market place demand is 30,000 units. Information technology costs MKT300 industries $20 to make each video game. Markup on the selling price is 33%. The total fixed costs for plant operation is $20,000. How many video games does MKT300 industries need to sell to suspension even?

· 1,000

· 2,000

· 3,000

· ten,000

21. Which of the following describes a relationship selling approach instead of a traditional personal selling approach?

· Brusque-term sales follow upwards

· Sell products

· Build a trouble-solving surround

· Focus on closing sales

22. If a price increase for the kickoff product result in an increase in the second product'south sales, the two products are said to be:

· Sectional

· Selective

· Substitutes

· Complement

23. Personal selling is not a amend promotional strategy than advertising and sales promotion if the products beingness sold are:

· Technically circuitous

· Ofttimes purchased

· Needed to be explained in item with variable sales messages

· Promoted with push button strategies

24. What would the retailer's selling price be, given the retailer's price is $20, and the retailer's markup on selling price is 50%

· $10

· $25

· $30

· $forty

25. If ane's reference cost for a year of college tuition is $11,000, so a higher charging a significantly lower rate $2,500 per year for tuition is all-time described every bit using a:

· Status quo pricing strategy

· Skimming pricing strategy

· Marginal equilibrium pricing strategy

· Penetration pricing strategy

26. Which of the following virtually the AIDA model is near accurate?

· Generating attending should be the main goal of all promotions

· Personal selling is best at creating attending

· Sales promotions are best at creating desire and activity

· Advertizing is non stiff in generating attention

27. Automobile dealership might typically run twenty ads the terminal week of every month to sour sales to help them meet their strategy quotas but run five ads per week in the other weeks of the month. Their advertising scheduling method would best exist described by them:

· Pulsing

· Flighting

· Seasonal

· Continuous

28. In the slides we defined a good-value pricing strategy as a product that has:

· A loftier cost and depression quality

· A low price and high quality

· A low price and low quality

· A loftier price and high quality

29. Suggesting new uses for a product, describing how a production works, and building company image are example of which type of promotional objective ?

· Traffic building

· Informative

· Persuasion

· Reminder

thirty. Pricing your product to maximize your market place share is best-described as a:

· Sales-oriented pricing technique

· Status-quo pricing technique

· Return on investment (ROI) pricing technique

· Turn a profit-oriented pricing technique

31. Which of the post-obit is most likely to exist truthful:

· Advert impacts behavior

· Sales promotions impact attitudes

· Sales promotions impact beliefs

· Advertizing gives us an incentive to purchase

32. An advertizing for a regular occurrence such as someone drinking a glass of orange juice in the morning would all-time be described as which blazon of bulletin execution?

· Lifestyle

· Slice-of-life

· Spokesperson

· Fantasy

33. For marketing communications to be about effective:

· All of the promotional mix elements should be utilized

· Marketing managers must ensure a proper match between the message to be conveyed and the target market'due south attitude and ideas

· Marketing managers should use both interpersonal and mass communications

· Advertizement letters must be general enough to cover all ages, social classes, and education levels

34. Geographic location and client profiles were examples of which type of factor that touch on aqueduct choice?

· Product

· Distribution intensity

· Market

· Producer

35. The store factors of its layout, design, spacing, crowding, and entreatment to the senses collectively all-time describes the store's:

· Physical distribution

· Market orientation

· Atmospherics

· Grassroots

36. Regarding television ratings and shares, which of the following is most likely to be true?

· A show with a higher rating than some other show will always take a higher share than the other show

· A program's rating is calculated by knowing the percentage of all households with their televisions on at that time tuned to that show

· A program's share is defined equally the percentage of all households with televisions watching the prove

· A programme's share number is always greater than or equal to its ratings number

37. Sales that occur in a private residence/home setting where the transaction takes place contiguous described as:

· Straight retailing

· Telemarketing

· Direct marketing

· Personal marketing

38. A skimming pricing strategy tends to be nigh effective:

· When demand is relatively inelastic

· In price-sensitive markets

· Under unitary weather condition

· If unit costs are low

39. Using the measurement metric response was suggested to be the strongest indicator of a successful promotional programme?

· Truck

· Rail

· Water

· Air???

40. Which of the following market rates was suggested to be the strongest indicator of a successful promotional plan?

· Redemption rate

· Displacement rate

· Conversion rate

· Conquering charge per unit

41. When Samsung recently launched their new phone, it advisedly coordinated activities such as media advertizement, sales promotion, public, and packaging in guild to produce a consequent, unified, client-focused message. Samsung was practicing:

·  The DAGMAR approach

· Objective and task budget promotion

· Integrated marketing communications

· Pb generation

42. What will yous remember most from MKT300?

1. Labeling that focuses on subjective promotional themes is all-time called:

· Informational

· Persuasive

· Faciltory

· Artful

2. The procedure by which the adoption of an innovation spreads is known equally:

· Product life cycle

· New product development procedure

· Diffusion

· Distribution

3. A service-based insurance company using a symbol that conveys security (e.chiliad. the rock of prudential) all-time exemplifies which promotional strategy for service?

· Utilise personal data sources

· Engage in mail-buy communication

· Stress tangible clues

· Add supplementary services

4. Co-ordinate to our Pei Wei invitee speaker, an " emotional thought about a material point of difference" best describes:

· Tangible level of a product

· Family branding

· Brand extension

· Brand position

5. Attending a musical play here on campus best exemplifies which aspect of service processing?

· Possession processing

· People processing

· Information processing

· Mental stimulus processing

half-dozen. If a item production category (e.chiliad. smartphones) has become adopted by just over fifty% of the population, we can say that this product category is now in which stage of the adoption curve with respect to the diffusion of innovations?

· Early majority????

· Laggards

· Late bulk

· Early on adopters

7. If a patient expects to wait 20 minutes in the dr.'s office before seeing the physician but waits only ten minutes, the patient's evaluation of service quality will be high. Withal, a twoscore-minutes wait would effect in a lower evaluation. This is an illustration of a service gap between:

· What the visitor provides and what the customer is told information technology provides

· The service that customers receive and the service they anticipate

· What customers want and what management thinks customers want

· The service quality specifications and the service that is actually provided

8. Logos, slogans, color schemes and brand names are all examples of:

· The diffusion charge per unit

· Informational labeling

· Brand elements

· Functions of packaging

9. In the long run, production most often neglect considering of a poor friction match between:

· The marketing mix and physical distribution

· Limited recourses and unlimited consumer wants

· Prices and consumer demand

· Product features and consumer desires

x. According to our Pei Wei guest speaker, he claims the two things that best define Pei Wei are nutrient and its:

· Pricing

· Advertising

· Ambient

· Make equity

eleven. The screening and concept testing stage in the new product development process is used to:

· Generate new product ideas

· Determine the potential profits to be gained from the new product

· Eliminate undesirable ideas and predict consumer acceptance

· Determine how long the exam marketplace should be run

12. Which phase of the production life cycle is best described as offering basic production features and with having express options to purchase?

· Maturity

· Growth

· Introduction

· Decline

13. When brand equity becomes so strong that consumers kickoff referring to an entire product category by an individual brand name, we phone call this:

· Brand salience

· Intangible value

· Primary brand

· Make resonance

fourteen. Which blazon of marketing equates to "making promises" when marketing in the service manufacture?

· Internal marketing

· External marketing

· Intangible marketing

· Interactive marketing

15. Kraft food production is a company that makes many brand of dairy products and other grocery shop items, all of which are identified just by the corporate name, Kraft. These product are sold in virtually all grocery stores in the U.Southward. in this instance, Kraft can best exist described every bit using which branding strategy?

· Individual branding

· Combination branding

· Family branding

· Individual branding

xvi. Pepsi, the parent company of Gatorade currently makes many variations of beverages including sport drinkable. A while dorsum they added a new sports drinks called "G2" by calculation this product, Gatorade is:

· Widening their product mix

· Widening their product line

· Deeping their product line

· Deeping their product mix

17. Which of the following was noted in our material every bit a benefit of make equity to companies (not consumers)?

· Signifies a level of quality

· Creates a bulwark to entry

· Reduce risk

· Serves every bit symbolic device

18. A product extension where the company uses the leverage of a well known make proper name in one production category to launch a new product in a different product category is best described as a:

· Valuation extension

· Make extension

· Line extension

· Repositioning extension

19. Which dimension of service quality corresponds to the trust and knowledge of the provider?

· Responsiveness

· Balls

· Empathy

· Reliability

20. Our speaker from blind society talked about products that change the world and how these companies practice a great job with and are not afraid of:

· Customer loyalty programs

· Retail environment pattern

· Social media

· Business-to-business marketing

21. Taking your shirt to the dry cleaner best exemplifies which aspect of service processing?

· Mental stimulus processing

· People processing

· Possession processing

· Information processing

22. This occurs when there is any discrepancy betwixt our expectation and the product'due south bodily performance:

· Satisfaction

· Disconfirmation

· Dissatisfaction

· Ambivalence of information

23. The gap betwixt the service provider'south perception and the client'southward expectations of the service before consuming the service was identified as which of the post-obit from the gap model?

· Standard gap

· Service gap

· Communications gap

· Knowledge gap

24. Which ane of the following To the lowest degree described the concept of brand equity?

· Suggests how strong and how well the brand fits with consumer's needs

· Is based on perceived production quality and loyalty

· Provides information that helps assess supply chain optimization

· Suggests a high level of awareness and brand associations

25.                       Is a distinguishing characteristic of services that cannot easily be sensed or assessed fifty-fifty after purchase and experience, such as medical and consulting services.

· Variability

· Inseparability

· Intangibility

· Perishability

26. According to our class material, what is generally the most common source of new product ideas for a company?

· Research & development

· Employees

· Customers

· Distributors

27. Chris decides to purchase a new car like ford. He that he has several dealerships in the phoenix area to cull from only not all new car dealerships sell fords. For Chris this car is a:

· Uncaught product

· Convenience product

· Shopping product

· Specialty product

28. Interactive marketing illustrate the relationship betwixt service employees and customer in which service employees are charged with:

· Promising to promise

· Keeping promises

· Making promises

· Facilitating promises

29. In which stage of the product the cycle did we suggest in class that profits per company typically are greatest?

· Maturity

· Introduction

· Decline

· Growth

30. Giving human characteristics to product in endeavour to assistance consumers in connecting with that product is all-time described by which of the following?

· Service blueprinting

· Individual ethnography

· Brand personality

· Franchising

31. Which of the following is non of the 3 principal factors used to calculate your balanced scorecard performance in our online marketing simulation?

· Marketing effectiveness

· Market place performance

· Market place segmentation

· Financial performance

32. The transportation derived from purchasing an automobile best reflects which dimension of this product?

· Tangible product

· Augmented production

· Core product

· Extended product

33. The caste to which a product is capable of beingness used on a express basis for free or at a very low price best illustrates which feature that influences diffusion?

· Relative reward

· Trialability

· Observability

· Compatibility

34. Which of the following characteristics typically signals the kickoff of the maturity stage of the production life bike?

· Sales decrease at an increasing charge per unit

· Sales hitting their highest level

· Sales increase at decreasing rate

· Sales subtract at a decreasing rate

35. It is said that tangible value is created when, which of the following is true?

· The value of the firm's tangible assets are equal to or greater than its market value?

· The firm'southward product utilise labels that promote the product

· The marketplace value of a firm is greater than the value of its tangible assets

· The brand name has been patented to be distinct

36. A laptop comes equipped with touch pad that serves the general purpose of a mouse. In short, one does not need another plug-in external mouse to utilise the laptop but many experience that this increases the ease of calculating. This external mouse exemplifies which dimensions of a product?

· Augmented product

· Core product

· Non-standardized product

· Actual/tangible product

37. A product line is a group of production that are closely related because:

· They are withal size

· They are all sold under the same brand proper noun

· The products all function in a similar manner and provide similar benefits

· The same visitor developed idea for each product

38. Coca-Cola makes many variations of beverages. A little while ago they purchased the vitamin h2o brand, thereby calculation a new product category of vitamin-enhanced waters, as they had not previously offered a product in this category. Past calculation this product, Coca-Cola is:

· Deeping their product mix

· Widening their product line

· Widening their product mix

· Deeping their product line

39. Say you rent a lawyer to provide you advice. The primary reason you rent someone to do this is for the knowledge they provide y'all. This knowledge best exemplifies which dimension of a "product?"

· Augmented/supplementary service

· Cadre service

· Non-standardized service

· Actual/tangible service

40. Procter & Take chances makes many brands of shampoos, none of which include the Procter & Hazard name. These shampoos are sold In virtually all grocery stores in U.Southward. in this example, Procter & Gamble tin all-time be described equally using which branding strategy?

· Private branding

· Combination branding

· Family branding

· Individual branding

41. Services that face up capacity constraints frequently apply differential pricing in an try to synchronize supply and demand, such equally hotel disbelieve during off-season or lower prices for afternoon motion-picture show showings. This is a way to contend with service feature of:

· Variability

· Inseparability

· Intangibility

· Perishability

Which Type Of Marketing Equates To "Keeping Promises" When Marketing In The Service Industry?,

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